Target set out to transform its in-store signage operation across 2,000 stores in North America—a system that had become increasingly unsustainable as weekly volumes climbed to 4M+ signs. The legacy process relied on plastic sign holders that store teams had to manually collect, remove, and replace every week, creating a labor-heavy cycle at every location. Compounding the issue, the brittle plastic holders required constant replacement, driving up material spend, while stores improvising with scotch tape created an inconsistent, off-brand customer experience. Target needed a fundamentally new approach—one that could eliminate plastic holders entirely, reduce in-store labor, and still meet aggressive production volumes within tight rollout timelines.
Magnum partnered with Target to engineer FlexRetail—an end-to-end adhesive signage solution designed to replace plastic holders entirely while integrating seamlessly into Target's high-volume production environment. After testing 30+ adhesive formulations, Magnum's team developed a bonding solution that worked on every fixture type while supporting easy application and clean removal. The production lines were adapted in just three months to support the new workflow, with several key engineering changes: dual-purpose configuration to run both 11×7 promotional signs and Visual Merchandising Guides on the same line, integrated tape application built directly into the line with no added operator touchpoints, and two-up stream output that doubled capacity by producing two signs per cycle. To meet Target's aggressive deadlines amid supply chain delays, Magnum provided interim equipment, on-site installation, and hands-on training—and continues to support the system through a Phase 2 rollout adding auto-stacking and banding for fully hands-off operation.
FlexRetail enabled Target to retire plastic sign holders entirely across its store network, replacing them with recyclable adhesive signs that cut store labor in half and restored brand consistency at the shelf edge. Production was scaled to sustain 4M+ weekly signs at 400 feet per minute within a 96-hour production window, while the standardized adhesive system gave store teams a faster, simpler sign-swap process compatible with every fixture type. The partnership also positioned Target for continued scale, with ongoing optimization and automation enhancements rolling out in subsequent phases.
